Product pairs

Product Pair Analytics identifies which product combinations appear most frequently in the same deals — by count and by total sales amount. It also tracks discount dynamics for product pairs. Built for commercial managers and category teams who want to find cross-sell opportunities and understand pricing behavior for combinations.

Why businesses use it

Sales teams often lack visibility into which products customers buy together and whether discounts are applied more heavily to certain combinations. Product pair analysis reveals natural bundles and cross-sell patterns that aren't visible in single-product reports.

Business value

• Identify the top-10 product combinations by deal count and by sales amount
  
• See combination frequency as heatmaps — by number of deals and by revenue
  
• Track discount dynamics for product combinations over time
  
• Filter the analysis to combinations involving a specific product
  

Common use cases

• Find which products are most often purchased alongside a flagship item
  
• Build bundle offers based on actual co-purchase frequency and sales volume
  
• Monitor whether discounts on specific combinations are increasing over time
  
• Use the product search filter to focus on combinations containing a chosen item
  

How it works

The dashboard connects to deal product row data in Bitrix24 CRM. Seven visualizations cover: a heatmap of combinations by deal count, a discount dynamics line chart for product combinations, a sales dynamics chart for combinations, a heatmap of combinations by sales amount, a top-10 combinations table, a top-10 combinations by deal count table, and a top-10 combinations by sales amount table. Filters: Period, Grouping, Pipeline, Search combinations with product.

FAQ

• We want to create product bundles but have no data on what customers actually buy together. How does this help?
  

The combination heatmaps and top-10 tables show which product pairs appear most frequently in the same deal — by count and by revenue. This gives you real purchase data to base bundle decisions on.

• We want to analyze cross-sell patterns for one specific product but the data is buried in thousands of deals. Is there a shortcut?
  

Yes — use the "Search combinations with product" filter to restrict all visualizations to combinations involving the selected product. The relevant pairs surface immediately.

• We're applying discounts to certain product combinations but don't know if that's a growing or shrinking pattern. Where do I track that?
  

The discount dynamics line chart shows how discounts on product combinations change over time — useful for spotting whether discount dependency on specific bundles is increasing.

• What is needed to connect to Bitrix24?
  

Access credentials for the Bitrix24 BI connector, configured during app installation.