MailSequence: Email Marketing App

MailSequence  helps sales and marketing teams run personalized email marketing directly from CRM.

Create multi-step sequences for leads, contacts, and deals, launch them manually or automatically from Bitrix24 events, and track performance in real time. The app is built for follow-ups, lead nurturing, reactivation campaigns, and consistent outbound workflows without leaving Bitrix24.

Key capabilities:

• Multi-step email sequences with delays, conditions, and stop rules
  
• Event-based auto-start from CRM changes (new/updated lead, contact, deal, stage changes)
  
• Manual launch for selected CRM records or groups
  
• Email templates with personalization variables (standard and custom CRM fields)
  
• Multiple sending providers: SMTP, SendGrid, and Mailgun
  
• Per-account signatures and reply-to settings
  
• Sending speed and schedule controls (per-minute, daily limits, allowed days/time)
  
• Tracking modes: with or without open/click tracking
  
• Recipient-level and sequence-level analytics
  
• Delivery/activity statuses: sent, opened, clicked, replied, bounced, failed
  
• Action logging and error visibility for troubleshooting
  

Typical use cases:

• New lead follow-up sequences
  
• Deal stage-based nurturing
  
• Re-engagement of inactive contacts
  
• Automated reminders and sales touchpoint cadences
  
• Team-wide standardized outreach with shared templates
  

Benefits:

• Faster follow-ups and better response rates
  
• Fewer manual CRM actions
  
• Better control over sending quality and limits
  
• Clear visibility into sequence performance and outcomes
  

MailSequence turns Bitrix24 CRM records into structured, trackable email workflows so your team can scale communication without losing personalization.

Pricing and token usage

MailSequence uses paid usage-based billing. Automation steps require tokens, which are purchased at a fixed rate:

1 USD = 1,000 tokens.

New users receive a one-time welcome bonus of 1,000 complimentary tokens to test the application and its automation features.

Tokens are deducted each time an automation step is executed for each recipient:

• Automated email — 10 tokens per execution ($0.01)
  
• Delay — 4 tokens per execution ($0.004)
  
• If/Then branch — 4 tokens per execution ($0.004)
  
• Create a Bitrix24 task — 4 tokens per execution ($0.004)
  
• Update a Bitrix24 CRM entity — 4 tokens per execution ($0.004)
  
• Stop sequence — 4 tokens per execution ($0.004)
  

Users can replenish their token balance in two ways:

• Make a one-time token purchase at the rate of 1 USD per 1,000 tokens.
  
• Save a payment card and enable automatic top-up. When the token balance falls below the threshold specified by the user in the Billing settings, the saved card is charged and the token balance is replenished automatically.
  

The current balance, step rates, one-time payment option, and automatic top-up settings are available on the Billing page inside the application.