Call analytics

Call Analytics connects telephony data to CRM deal results inside Bitrix24. It is built for sales and call center managers who need to see not just call volumes but how call activity translates into revenue.

Why businesses use it

Managers need to understand whether call activity is driving results. Tracking volume alone doesn't reveal which call patterns lead to closed deals or where missed calls are creating lost opportunities.

Business value

• Monitor inbound and outgoing call dynamics over time
  
• Identify missed call trends by day and time
  
• Understand how call activity per manager relates to deal revenue
  
• Find the optimal number of calls before a deal closes (won and lost)
  

Common use cases

• Review weekly call volume and spot drops in activity
  
• Identify which managers have the most unanswered calls
  
• Check which days of the week have peak call load
  
• Compare call-to-close patterns between won and lost deals
  

How it works

The dashboard connects to Bitrix24 telephony and CRM deal data. Seven visualizations cover call volume dynamics (inbound/outbound), unanswered call trends, average calls by day of week, manager-level call statistics (inbound, outbound, callbacks, linked deals, sales amount), two tables distributing won and lost deals by number of pre-close calls, and a sales trend chart. Filters: Period, Responsible person, Grouping.

FAQ

• We track call volume, but don't know if it's actually driving sales. Can this dashboard show the connection?
  

Yes. The manager statistics table links each employee's call activity directly to the number of associated deals and their sales amount — so you can compare call volume to revenue outcomes.

• We suspect some managers are letting calls go unanswered. Where do we see that?
  

The unanswered call dynamics bar chart shows missed calls over time per manager. The manager table also breaks down inbound, outbound, and callback counts, making gaps visible.

• We don't know how many calls it typically takes before a deal closes. Is there data on that?
  

Yes — two tables distribute won and lost deals by the number of calls made before closing, separately. This shows the typical call pattern for successful deals versus ones that didn't convert.

• What is needed to connect to Bitrix24?
  

Access credentials for the Bitrix24 BI connector, configured during app installation.